Pass because of dilate when other company fast and suffer tired at capital catenary is nervous, it upgrades to transform and become the big; winning the home inside the industry to be exported when suffer from of other exit enterprise because of what with great concentration makes a product however glide and when at the end of one’s wits, it found new growth space Grow Lighting home market however… supposition on Zhejiang, a civilian battalion enterprise that the name is limited company of science and technology of treasure of Zhejiang morning glow, since this year ” go against city ” growth is apparent. After the reporter is visited on the spot, discover, the backside with this successful company does not have the sense with profound what, what one of routes go to abide by is simple be in business philosophy. “The person that do not do opportunism, conscientiously makes a product ” should say what to have really ” a magic weapon ” , no more than is again simple two words that do not pass: Dedicated — Zhao Guosong says company president so. “‘ dedicated ‘ the source motivation that is business development. ” ” in changeable illume industry, morning glow treasure should do a calm student, hold to the way of own research and development. ” be in ” morning brightness ” on the newspaper that employee manual, company does oneself, similar statement has a lot of. “I am not opportunism person. ” Zhao Guosong writes in causing employee decline one piece: “Dedicated it is morning glow treasure manages mode, brand to run the cornerstone place that reachs management domain to be able to break through. ” all the time since, busy move crosses a few enterprises industry development, ” shop booth ” , very consummate horse and advocate the estate that enterprise has nothing to do ” earn fast money ” project, bring many enterprises in succession follow the lead of. But, “Morning brightness ” not ” follow suit ” , and chose to continue to stand fast advocate course of study, “Conscientiously makes a product ” . “Dedicated at advocate course of study, do not be equal to evasive innovation. ” Huang Chaoyuan of manager of department of program of this company strategy says: “‘ dedicated ‘ with ‘ innovate ‘ it is unified: ‘ dedicated ‘ product of ability deepness research and development, concentrate energy ‘ innovation ‘ , just can make distinguishing feature, make brand; ceaseless ‘ innovation ‘ ability is formed ‘ the person has me to actor or actress, the person actors or actress I am special ‘ advantage, make the enterprise becomes the expert of some domain, ‘ dedicated ‘ at this domain. ” since the company was founded 1994, “Morning brightness ” the manufacturing development that devotes oneself to fluorescent illume product all the time, insist to develop the hi-tech content product that starts formerly, meantime accompanies short-term profit to drop, financing is tight the labour pains that some backbones do not understand and leaves even, also rise superior to. 2003, the company holds water technically still ” research center of special type illuminant ” , on base of the energy-saving, technology that omit report, basis light is in different and colour temperature the action below value and colour rendering, develop product of function of fractionize of nearly 100 kinds of high end in succession, cover each fields such as the factory illume, office lighting, illume that occupy the home, commerce illume, project illume and medical treatment, education. Current, it already was the business that develops product of illuminant of most special type domestic and internationally. Ramble is close the 1000 products of smooth rice experience hall, a few outside fastening sapid product squares formed by crossed lines absorbing, make for instance of makeup look, clothings tonal with what agree below natural light condition ” make up treasure ” , ” chest treasure ” , it is better to can make ornamental plant those who grow ” plant treasure ” , of the formaldehyde gas that keeps because of decorating in dispel air ” air purifies treasure ” , return promising fresh water fish breed aquatics and illumination of nature of imitate of plant species establish, promote what grow and multiply ” lake water treasure ” … the product of special type illuminant with additional high cost makes ” morning brightness ” cast off low cost dimensions dilate and coessential change low end the product competes. The home market of outclass of price of common and energy-saving lamp that it produces is congener product, wait for close of product of international big shop sign with riverside of Ou Silang, flying benefit. And the profit of product of illuminant of its special type, commonner than its energy-saving lamp even tower above is severalfold. The own brand of the company ” CHLIGHTING ” infiltrate 120 many countries, include the mainstream market of developed country and area. The floodlight of supermarket of couplet of flesh of nearly 1000 the advertisement lamp box on ave of Korea head Er, Germany, the governmental building of Austrian Vienna and other places uses the special type light of the organic matter such as dispel formaldehyde and smoke flavour, out ” morning brightness ” company. Rise a little ” morning brightness ” to fluorescent illume 14 years stand fast, an employee says: ” alleged: The destiny favores persistent person. “